Study an illustrative Performance Marketing Manager resume built around the decisions, technical depth, operating scope, and measurable outcomes expected in the role. Replace every sample employer, metric, and detail with your own verified experience.
ATS-friendly structure Achievement-led bulletsUpdated September 2026
Full resume preview1 of 1
Performance Marketing Manager resume preview
Julian Mercer
Performance Marketing Manager
San Francisco, CA | (415) 555-0148 | julian.mercer@email.com | linkedin.com/in/julianmercer
Professional Summary
Performance Marketing Manager with 9+ years of experience scaling paid acquisition at Amazon, DoorDash, and Expedia. Manages multi-channel budgets through incrementality, creative testing, conversion quality, and disciplined unit economics.
Professional Experience
Senior Performance Marketing Manager
Amazon, Seattle, WA
Managed $74M across paid search, social, display, and affiliate channels in 10 markets, increasing incremental customers 18% at flat blended CAC.
Built geo-holdout and lift-testing plans with Data Science, identifying 21% of attributed conversions as non-incremental and reallocating $9.8M at scale.
Launched a creative testing system across 460 assets, improving first-purchase conversion 13% and reducing fatigue-related CPA inflation 17% at scale.
Integrated margin and 90-day repeat behavior into bidding tiers, increasing contribution profit $31M year over year.
Automated pacing and anomaly alerts across Google, Meta, TikTok, and Amazon Ads, reducing budget variance from 8.2% to 1.6% at scale.
Renegotiated agency scopes and platform commitments against marginal return, releasing $3.4M for higher-incrementality programs across priority customer segments.
Performance Marketing Manager
DoorDash, San Francisco, CA
Scaled paid acquisition from 24 to 110 markets while holding first-order CAC within 4% of target.
Segmented bids by density, cuisine supply, and repeat propensity, improving 60-day payback 19%.
Partnered with Product on landing-page experiments that increased signup-to-order conversion 16% across 3.8M visits.
Reduced branded-search cannibalization 34% using matched-market tests and tighter query governance.
Built a weekly investment dashboard combining spend, payback, margin, and cohort quality for Finance and Growth leadership in subsequent campaign planning.
Paid Media Specialist
Expedia, Seattle, WA
Optimized $18M in Google Ads spend across flights and hotels, increasing gross profit per click 22%.
Built keyword and destination feeds covering 180,000 combinations, reducing manual campaign setup 76%.
Created weekly query and placement reviews that reduced wasted spend $1.9M annually.
Created cross-channel test documentation that turned 54 campaign learnings into reusable audience, creative, and bidding standards without increasing media spend.
Core Skills
Paid search | Paid social | Programmatic | Media planning | Incrementality | Attribution | Creative testing | Google Ads | Meta Ads | TikTok Ads | Value-based bidding | GA4 | Budget pacing | Landing pages | Unit economics
Education
B.S. in Economics, University of Pennsylvania, Philadelphia, PA
Certifications
Google Ads Search Certification | Meta Certified Media Buying Professional | Google Analytics Certification
Use this resume as your starting point
Download the same ATS-friendly content in the format you prefer, then replace the example details with your own experience.
Illustrative sample resume. Company names and performance figures are examples to replace with your own verified information.
Writing strategy
How to write a Performance Marketing Manager resume
A strong Performance Marketing Manager resume makes ownership and outcomes easy to find. Show the problem, the action you personally drove, the scale or constraint, and the result. Use role-specific language only when the surrounding bullet proves that capability.
Show budget and channel scope
Quantify spend, markets, platforms, products, and optimization ownership.
Prioritize incrementality
Separate attributed conversions from causal lift using tests and controls.
Prove unit economics
Connect CAC to margin, payback, LTV, repeat behavior, and contribution profit.
Explain optimization levers
Name audience, bids, queries, creative, feed, landing page, and measurement changes.
Useful bullet formulaAchieved X, measured by Y, by doing Z.
Professional summaries
Performance Marketing Manager summary examples
Keep your summary to two or three lines. Name your level, strongest area of ownership, and the outcomes you are equipped to improve.
Paid acquisition
Performance Marketing Manager experienced in paid search, paid social, budget allocation, creative testing, and value-based bidding at scale.
E-commerce
E-commerce Performance Marketing Manager focused on profitable acquisition, product feeds, conversion rate, repeat behavior, and contribution margin.
Growth
Growth-focused Performance Marketing Manager who combines media execution, experimentation, attribution, and unit economics to scale incremental demand.
Created weekly query and placement reviews that reduced wasted spend $1.9M annually.
Keywords and evidence
Skills and metrics to include
Prioritize skills that appear in the target job description and that your experience section can support with evidence. For a Performance Marketing Manager, the strongest skill section balances domain judgment, execution, measurement, and cross-functional work.
Managed $74M across four channels, increasing incremental customers 18% at flat blended CAC.
Why it works: Uses scale and causal growth rather than an isolated platform metric.
Weak
Optimized campaign budgets.
Stronger
Geo tests identified 21% of attributed conversions as non-incremental, enabling a $9.8M reallocation.
Why it works: Shows the measurement method and budget decision.
Quality check
Common Performance Marketing Manager resume mistakes
01
Reporting platform ROAS as business truth
02
Omitting spend and market scale
03
Optimizing acquisition without payback or margin
04
Listing channels without allocation decisions
05
Ignoring creative fatigue
06
Claiming incrementality without a test design
ATS-friendly checklistThe downloadable resume follows these rules.
Single-column reading order
Standard section headings
No tables, graphics, or skill bars
Selectable text in PDF and DOCX
Conventional dates and job titles
Keywords used in natural context
Frequently asked questions
Performance Marketing Manager resume FAQ
How long should a Performance Marketing Manager resume be?
Use one page when your most relevant experience fits without crowding. Two pages are reasonable for a senior candidate with substantial scope, but every bullet should still earn its place.
Which keywords belong on a Performance Marketing Manager resume?
Mirror accurate language from the job description. Relevant examples include Paid search, Paid social, Programmatic, Media planning, Incrementality, Attribution. Do not add a keyword unless your experience can support it.
What should a Performance Marketing Manager quantify?
Quantify the measures closest to the role's decisions: CAC, CPA, ROAS, payback, margin; Lift, holdout delta, cannibalization; CTR, CVR, first purchase, repeat rate. Include the baseline or timeframe when it changes the meaning.
Should a Performance Marketing Manager resume list tools?
Yes, when the tools are relevant to the target role. Place the most important ones in the skills section and show how you used them to make a decision, ship work, improve quality, or produce a measurable result.
Can I copy the employers and numbers in this example?
No. The employers, projects, and metrics are illustrative. Replace them with accurate details from your own work and keep only claims you can explain in an interview.
