Study an illustrative Content Marketing Manager resume built around the decisions, technical depth, operating scope, and measurable outcomes expected in the role. Replace every sample employer, metric, and detail with your own verified experience.
ATS-friendly structure Achievement-led bulletsUpdated September 2026
Full resume preview1 of 1
Content Marketing Manager resume preview
Julian Mercer
Content Marketing Manager
San Francisco, CA | (415) 555-0148 | julian.mercer@email.com | linkedin.com/in/julianmercer
Professional Summary
Content Marketing Manager with 9+ years of experience building audience-led editorial programs at HubSpot, Canva, and Atlassian. Turns customer research, search demand, and product expertise into content that grows qualified pipeline, organic acquisition, and brand authority.
Professional Experience
Senior Content Marketing Manager
HubSpot, Cambridge, MA
Owned editorial strategy across six B2B topic clusters, increasing non-brand organic sessions 58% and sourced pipeline $24M year over year.
Built customer-interview and SME workflows for 140 annual assets, raising first-draft approval from 62% to 87%.
Refreshed 180 declining articles using intent, SERP, and conversion data, recovering 1.6M annual visits and 19,000 leads across priority customer segments.
Launched research reports with PR and Sales, earning 1,240 referring domains and influencing 86 enterprise opportunities in subsequent campaign planning.
Created content-to-revenue dashboards in GA4, HubSpot, and Looker, reallocating 22% of budget toward higher-converting formats without increasing media spend.
Content Marketing Manager
Canva, Sydney, Australia
Built localized content programs across eight markets, increasing organic new-user registrations 34%.
Created template-led landing pages tied to design jobs, generating 4.8M monthly visits with a 12% activation rate.
Managed seven writers and three agencies with briefs, quality rubrics, and calendars that improved on-time delivery to 96% across the annual portfolio.
Partnered with Product Marketing on launch narratives for 11 features, producing $9.2M in content-influenced annual revenue with documented measurement ownership.
Senior Content Strategist
Atlassian, San Francisco, CA
Developed agile and teamwork pillar content that grew newsletter subscribers from 84,000 to 310,000.
Mapped content journeys for Jira evaluators, improving trial-to-demo conversion 17%.
Content Strategist
Atlassian, San Francisco, CA
Introduced editorial governance and voice standards across five product teams, reducing revision cycles 28%.
Repurposed webinars into articles, sales assets, and nurture sequences, increasing campaign reach 41% at unchanged production cost across priority customer segments.
Core Skills
Content strategy | Editorial planning | SEO | Audience research | Thought leadership | Content operations | GA4 | HubSpot | Ahrefs | Looker | Conversion optimization | Distribution | Lifecycle content | Agency management | Content attribution
Education
B.S. in Communications, Syracuse University, Syracuse, NY
Illustrative sample resume. Company names and performance figures are examples to replace with your own verified information.
Writing strategy
How to write a Content Marketing Manager resume
A strong Content Marketing Manager resume makes ownership and outcomes easy to find. Show the problem, the action you personally drove, the scale or constraint, and the result. Use role-specific language only when the surrounding bullet proves that capability.
Show the audience problem
Name the buyer, journey stage, intent, and information gap the content addressed.
Connect content to revenue
Use qualified leads, pipeline, conversion, activation, or influenced opportunities.
Prove editorial systems
Include research, briefs, SMEs, governance, calendars, refreshes, and production quality.
Separate traffic from value
Pair reach with engagement, conversion, audience quality, or business impact.
Useful bullet formulaAchieved X, measured by Y, by doing Z.
Professional summaries
Content Marketing Manager summary examples
Keep your summary to two or three lines. Name your level, strongest area of ownership, and the outcomes you are equipped to improve.
B2B
B2B Content Marketing Manager experienced in editorial strategy, thought leadership, SEO, distribution, and content attribution that grows qualified pipeline.
SEO
SEO Content Marketing Manager who builds topic clusters, refresh programs, and conversion journeys from search demand and customer evidence.
Product-led
Product-led Content Marketing Manager skilled in use-case education, templates, launches, activation, and lifecycle content.
Choose bullets that match your actual work. Replace every sample number with a result you can explain and defend.
Editorial strategy and organic pipeline
Owned editorial strategy across six B2B topic clusters, increasing non-brand organic sessions 58% and sourced pipeline $24M year over year.
Built customer-interview and SME workflows for 140 annual assets, raising first-draft approval from 62% to 87%.
Refreshed 180 declining articles using intent, SERP, and conversion data, recovering 1.6M annual visits and 19,000 leads.
Launched research reports with PR and Sales, earning 1,240 referring domains and influencing 86 enterprise opportunities.
Created content-to-revenue dashboards in GA4, HubSpot, and Looker, reallocating 22% of budget toward higher-converting formats.
Localized product-led content
Built localized content programs across eight markets, increasing organic new-user registrations 34%.
Created template-led landing pages tied to design jobs, generating 4.8M monthly visits with a 12% activation rate.
Managed seven writers and three agencies with briefs, quality rubrics, and calendars that improved on-time delivery to 96%.
Partnered with Product Marketing on launch narratives for 11 features, producing $9.2M in content-influenced annual revenue.
Audience growth and buyer journeys
Developed agile and teamwork pillar content that grew newsletter subscribers from 84,000 to 310,000.
Mapped content journeys for Jira evaluators, improving trial-to-demo conversion 17%.
Introduced editorial governance and voice standards across five product teams, reducing revision cycles 28%.
Repurposed webinars into articles, sales assets, and nurture sequences, increasing campaign reach 41% at unchanged production cost.
Keywords and evidence
Skills and metrics to include
Prioritize skills that appear in the target job description and that your experience section can support with evidence. For a Content Marketing Manager, the strongest skill section balances domain judgment, execution, measurement, and cross-functional work.
Owned six B2B topic clusters that increased non-brand organic sessions 58% and sourced pipeline $24M year over year.
Why it works: Shows audience quality and commercial impact.
Weak
Managed freelance writers.
Stronger
Managed seven writers and three agencies with quality rubrics that raised on-time delivery to 96%.
Why it works: Adds team scale, operating system, and result.
Quality check
Common Content Marketing Manager resume mistakes
01
Reporting pageviews without audience quality
02
Calling every asset thought leadership
03
Using influenced revenue without an attribution method
04
Listing content formats instead of strategy
05
Ignoring distribution and refresh work
06
Omitting editorial quality and production systems
ATS-friendly checklistThe downloadable resume follows these rules.
Single-column reading order
Standard section headings
No tables, graphics, or skill bars
Selectable text in PDF and DOCX
Conventional dates and job titles
Keywords used in natural context
Frequently asked questions
Content Marketing Manager resume FAQ
How long should a Content Marketing Manager resume be?
Use one page when your most relevant experience fits without crowding. Two pages are reasonable for a senior candidate with substantial scope, but every bullet should still earn its place.
Which keywords belong on a Content Marketing Manager resume?
Mirror accurate language from the job description. Relevant examples include Content strategy, Editorial calendars, SEO, Customer research, Thought leadership, Content operations. Do not add a keyword unless your experience can support it.
What should a Content Marketing Manager quantify?
Quantify the measures closest to the role's decisions: Qualified traffic, subscribers, returning users; Leads, MQLs, pipeline, opportunities; Rankings, referring domains, organic conversions. Include the baseline or timeframe when it changes the meaning.
Should a Content Marketing Manager resume list tools?
Yes, when the tools are relevant to the target role. Place the most important ones in the skills section and show how you used them to make a decision, ship work, improve quality, or produce a measurable result.
Can I copy the employers and numbers in this example?
No. The employers, projects, and metrics are illustrative. Replace them with accurate details from your own work and keep only claims you can explain in an interview.
